How to market your product using the 4Ps
By Angelica Moreno When most people hear the word “marketing” they think “advertising.” It is a common mistake but for small business owners, it can be a costly one. Whether you have a bridal shop, a...
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From our Small Business Blog: How to market your business using the 4Ps
This week on our Small Business Blog we’ve got tips from marketing and branding experts on how to develop and grow your business. Angelica Moreno, who has managed the well-known household brands Becel,...
View ArticleThe 4Ps: It starts with product
By Angelica Moreno In the first article in this series, I outlined the 4Ps of Marketing. These are the basic principles used by marketers of big brands like Tide, Oreo and Dove to drive growth on...
View ArticleWhen a business name goes wrong
By Angelica Moreno Names are tricky, tricky things – not just for parents who want to avoid giving their children names that will cause other kids to tease them – but also true for brands and small...
View ArticleThe 4Ps – Place: be where your consumers are and deliver your brand promise
By Angelica Moreno The 4Ps of marketing are the basis of how any great brand is managed. Click here for an introduction to the 4Ps and here for an article on the first P: Product. The second P I’ll...
View Article7 tips to help balance sales and seasonal celebrations for your business
By Angelica Moreno Christmas, Halloween, Easter – the holidays are key for many business and it’s important to make the most of prime shopping occasions. Often, holiday sales are what make or break...
View ArticleThe 4Ps – Price, part 1: everyday and sales price
By Angelica Moreno As outlined in the original article in this series, marketing is centered around the 4Ps . These are the levers used by marketers to drive growth on their brands and any business...
View ArticleThe 4Ps Series continued – Price part II: profitably and product mix
By Angelica Moreno As discussed in the introduction to this series, the 4Ps of Marketing are Product, Place, Price and Promotion. Working through these topics is a critical component of ensuring the...
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